Motto: The motto of the twin organizations is Atmano mokshartham jagad hitaya cha, “For one’s own salvation and for the welfare of the world”. It was formulated by Swami Vivekananda.
Ideals: Our ideals are Work as worship, potential divinity of the soul, and harmony of religions. It is this ideal of service to man as service to God that makes us run the large number of hospitals, dispensaries, mobile medical units, schools, colleges, rural development centers and many other social service institutions.